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Chatbot Support Experience
I’ve been thinking a lot about how we use AI in customer support, and I keep coming back to the same point: the goal should be a better product experience, not just lower support costs. I had two chatbot experiences recently that made the difference really clear. Chatbot #1 (banking) I went to my bank’s…
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Seven Years In: What Zeytech Has Taught Me About Business, People, and What Actually Matters
I’ve taken on the role of President of Zeytech, Inc. I’m thrilled and terrified. Where It All Began In January of 2019, David Zey and I sat in our living room not far from downtown Green Bay and had a conversation that changed everything. We had seven young kids. I was homeschooling all of them.…
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Automating Data Pipelines for QM2 Solutions
In today’s business environment, speed and accuracy matter. Zeytech delivers practical automation and integration work, with support tailored to each client’s needs. That is what made our partnership with QM2 Solutions effective. We helped reduce manual effort through automation and integrations, streamlined daily operations, and created more time for higher-value work. The Challenge QM2 Solutions…
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AI Projects and the 80/20 Reality
Picture this: a business owner walks in and says, I just need an AI solution that works. I don’t want to talk about data models or governance. Just make it go. That’s a familiar moment for anyone in IT services. And honestly, it’s a fair request. Business owners aren’t asking for “AI enablement” or “data…
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What a Real IT Company Brings to the Table
You’ve probably seen the posts: “A Wisconsin company had a tough AI problem, but we turned it into a real solution.” That kind of story sounds good, but it’s often surface-level. If we’re being honest, few Midwest IT firms actually sit at the edge of innovation, and even fewer have leadership that lives there. At…
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