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Category: Business Technology

  • Deferring Technology Investment Is a Liability, Not Caution

    Deferring Technology Investment Is a Liability, Not Caution

    AI, infrastructure, and cybersecurity aren’t competing line items. They’re interconnected risks. Here’s why sequencing or deferring them under budget pressure compounds cost and exposure, and the questions every leader should be able to answer.

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  • Tools that Work For You, Not Against You

    Tools that Work For You, Not Against You

    We often see conversations about technology focus on tools. New platforms. New features. New capabilities. But over time, the broad perspective begins to emerge, showing that tools alone do not determine outcomes. The Reality of Tool Adoption Across environments, teams face the challenge of how tools come together in practice. Each of these issues show…

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  • Chatbot Support Experience

    Chatbot Support Experience

    I’ve been thinking a lot about how we use AI in customer support, and I keep coming back to the same point: the goal should be a better product experience, not just lower support costs. I had two chatbot experiences recently that made the difference really clear. Chatbot #1 (banking) I went to my bank’s…

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  • Seven Years In: What Zeytech Has Taught Me About Business, People, and What Actually Matters

    Seven Years In: What Zeytech Has Taught Me About Business, People, and What Actually Matters

    I’ve taken on the role of President of Zeytech, Inc. I’m thrilled and terrified. Where It All Began In January of 2019, David Zey and I sat in our living room not far from downtown Green Bay and had a conversation that changed everything. We had seven young kids. I was homeschooling all of them.…

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  • Automating Data Pipelines for QM2 Solutions

    Automating Data Pipelines for QM2 Solutions

    In today’s business environment, speed and accuracy matter. Zeytech delivers practical automation and integration work, with support tailored to each client’s needs. That is what made our partnership with QM2 Solutions effective. We helped reduce manual effort through automation and integrations, streamlined daily operations, and created more time for higher-value work. The Challenge QM2 Solutions…

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